Do you run a small business like a cafe or beauty store? Want to boost the online presence of your business? If yes, then opt for guest post services. There are many marketing strategies to make your brand get noticed in a pool of competitors. This includes SEO, SMM, PPC, and many more. However, nothing works best in favor of business than a guest post service. From better SEO rankings to increased brand exposure, high customer engagement, and better brand visibility, guest posting offers a lot of many benefits. This marketing tactic works for every type and size of business whether small or large.
However, when guest blogging, marketers are likely to make mistakes. But sometimes a single mistake can take a big toll on your business. Before we dive deeper and discuss the mistakes, let’s first understand what is actually guest posting.
An Overview Of Guest Posting
Call it guest posting or guest blogging, it is one of the most effective and powerful content marketing strategies ideal for all types of business. It allows you the flexibility to publish content on high-domain authority websites of the same niche to create backlinks.
Some of the Benefits of Guest Posting Are:
- Better SEO
- High-quality backlinks
- Lead generation
- Reach a target audience
- Divert traffic to your website
- Attract new customers
- Increase brand exposure
- Better online authority
- Boost brand presence
- Better sales
To avail all of the benefits of guest posting, it is always recommended to hire a reliable guest post service provider to experience faster results. However, if you are doing guest posting all by yourself, make sure to avoid the mistakes discussed below.
Mistakes To Avoid When Guest Posting
Herein, we are sharing a list of mistakes to avoid when guest posting. Let’s get started.
1. Wrong Choice Of Guest Blogging Website
The choice of website is very important when it comes to publishing a guest blog. There are many guest posting websites, but not every website offers the same results. It is very important to write for a relevant website having high domain authority and good traffic.
You can also choose to post your content on a small, niche site having small yet loyal and responsive readers for high user engagement. The best you can do is book guest post services that can help you with guest posting.
2. Ineffective Pitch
After you have chosen the right guest posting website, the next step is to pitch the website’s owner. You may think that it is the easy part. However, it is the trickiest part. An ineffective pitch can disappoint the blog’s owner and he may reject your guest posting request.
Follow a few tips to make sure the blog’s owner accepts your pitch and allows you to publish content on the website.
- Keep your pitch short and simple
- Include the name of the site’s owner in your pitch
- Mention the blog title. Make sure it is unique and eye-catching
- Briefly describe the post
3. Writing About Your Brand
It makes sense to write about your business, products, and services to promote your brand. However, when guest posting, writing about your business can prove to be a recipe for disaster. Yes, you read that right!
As a guest blogger, you need to post your content on someone else’s website. The website owner may not allow you to publish a blog promoting your brand or products. This is because firstly their readers are unlikely to read any promotional blog and secondly they won’t like that you used their website to serve your purpose. In case you publish a promotional blog, it is hard to get any views, shares, or links.
4. Not Adding Website Link
This is one of the main mistakes people make when guest blogging. The main motive of guest posting is to get backlinks for your website. And that is possible if you add a link back to your website in your blog. Without a website link, the audience will not be able to reach you or know about your business. There are many guest posting websites that allow you to publish content having your website link to generate traffic and leads.
If the site’s owner allows you to include links within your content, make the most of that opportunity and attract more customers.
5. Publishing Low-Quality Content
“Content is king” is a popular phrase that holds great significance in the marketing world. In fact, content is one of the integral parts of guest posting. It can make or break your guest post strategy. Posting low-quality content can turn off your potential customers.
When writing content for a guest post, make sure to follow some tips
- Write unique, user-engaging, high-quality, and informative content
- Blog title must be engaging and unique
- Write for audience
- Include headings and subheadings
- Add your website link
- Add proper keywords
- Include high-quality images
When guest posting, follow a simple rule of thumb: write your best, no matter what. If you don’t have enough time and resources, you can hire guest post services to draft high-quality content for you.
In The End…
The best tip to avoid all potential mistakes is by working with a guest post service provider like Guest Posting Pro. From in-depth knowledge and vast experience, and great content writing skills, working with a professional guest blogger can work wonders for your business. Contact us now!